Quality and Reliable Brands Preference

While consumers continue to largely purchase their appliances
in-store, they increasingly conduct online research about
appliance manufacturers prior to purchasing. Therefore, it's
important for manufacturers to have a strong digital presence
and address any bad reviews online right away.
It is crucial for home appliance manufacturers to attract
consumers with a highly durable offer. Product durability is one of
the leading dissatisfaction issues and consumers are more
willing to spend on high-quality and durable appliances.